BRAND IDENTITY
NWSRA BrochureS
Northwest Special Recreation Association (NWSRA) is an organization that provides recreational opportunities to adults and children with disabilities. NWSRA releases its seasonal program and summer day camp brochures that allow participants and their families to view the programs they offer.
The goal is to develop the seasonal programs and day camp multi-page spread brochures. I have to maintain the brand identity of NWSRA and put together clear brochures that anyone, no matter of ability, can appreciate.
I began with remembering the brand identity of NWSRA and making the participants the main focus. I wanted to create an exciting brochure that catches the eyes of the target audience- the participants and their families. I kept the design simple to balance the amount of content I needed to include within the brochures. The variety of colors help distinguish the table of contents, so everyone can easily find what category of programs they are searching for.
I made it clear to find photos of participants smiling and having fun while at programs.The front covers is just one example of making the participants stand out- they’re in full color while the background is in NWSRA purple.