BRAND IDENTITY
SLSF GOLF outings
The Special Leisures Services Foundation (SLSF) is a non-profit organization that raises funds for Northwest Special Recreation Association (NWSRA), an organization that provides recreational opportunities to individuals with disabilities. During the summer, SLSF hosts 6 golf outings that raise money for the foundation.
The idea is to design a brand identity for the golf outings. Research current golf outing design trends in order to attract golfers around the northwest suburbs of Chicago. The brand identity contains: flyer, tri-fold brochure, sponsorship flyer, website pages, and social media plan.
UNDERSTAND YOUR AUDIENCE- GOLFERS THAT ARE RAISING FUNDS FOR A GOOD CAUSE. WHAT WILL ATTRACT THESE GOLFERS?
I drew inspiration from my research on golf outing design trends that mostly included many slick and sharp designs- just like a good putt. With the majority of golfers being older men, I knew the brand identity had to be straight to the point while also catching their attention. Another challenge rose because of the amount of golf outings- how can one easily tell one apart from the others? A quick solution- each golf outing has their individual color theme that best represents that golf outing. I enjoy the bright colors- I believe it creates a feel-good hunch for golfers helping support a great cause.
I decided on a soft gradient to enhance the depth of the design. The main typography was also key. I decided on a font that was bold, clean, and italic- a perfect pair with the overall brand.
“Our exciting Palatine Hills Golf Classic was last Thursday, June 2nd! We want to thank everyone who attended, sponsored and donated to our Palatine Hills Golf Classic. You continue to make a huge difference in the lives of NWSRA athletes.
With the help of our sponsors, donors and 93 golfers, we raised just over a grand total of $25,000! Our 2022 Palatine Hills Golf Classic welcomed 5 brand new sponsors and 16 brand new golfers! We hope to see you next year! 🏌”
“Are you ready to show off your golf skills? Join SLSF on the course on Wednesday, August 10th at our Buffalo Grove Golf Classic! All proceeds will benefit children and adults with disabilities who participate in NWSRA programs. Register now: www.slsf.me/buffaloclassicgolf”
“We hope you can join us as we celebrate 30 years of the Arlington Classic Golf Outing on Thursday, September 15th!
The Duffer of the Year, Colin Gilbert, will be there showing his dedication to the Arlington Heights community and supporting individuals with disabilities. Will we see YOU there?
Register now: www.slsf.me/arlingtonclassicgolf”
Golf Outing Webpage
Tri-fold brochure
Sponsorship Form